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    Blog — Case studies

    Land Rover Explore - VR + AR

    Client
    Land Rover

    Product
    Land Rover Explore phone

    Brief
    Create an experience for a training roadshow that educates and excites participants about the Land Rover Explore Outdoor Phone.

    What we did
    A thrilling three and a half minute 360 video that eloquently displayed the unique selling points of the phone was created. With direction from the client the storyboard consisted of a mountain bike rider cutting and carving their way through a forest setting with the phone mounted to the handle bars. Timely animated notes appeared highlighting a feature being used by the rider. Participants mounted the same bike setup as in the video and were able to pedal along with the rider creating a truly immersive experience.

    The USP’s we’re revisited by the participants as they made their way across an augmented reality display. When the participant hovered the Land Rover Explore phone over a hotspot on the wall it launched various videos clips of Adventurer Jamie Ramsey demonstrating the Land Rover Explores unique selling points.

    Outcome
    Our VR Specialist joined the Land Rover BA’s and toured EE call centres across the UK and Ireland with the two experiences over the course of three weeks. Successfully educating call centre staff about the phone and it’s features ahead of selling it to customers. EE are now not only well educated about the phone, but they’re excited by it having experienced first what it can do.

    The Peugeot 2008 SUV with Jamie Murray

    Client
    Peugeot

    Product
    2008 SUV

    Brief
    Produce a 360 video with tennis star Jamie Murray to highlight the key features of the Peugeot 2008 SUV and to assist with its launch across the UK.

    What we did
    After 3D printing a bespoke camera mount to overcome the difficult task of mounting and stabalising a camera in the passenger seat of the car, we produced an informative and engaging video that focused on the new features of the Peugeot 2008 SUV as detailed by the client.

    Shots from both the inside and outside of the vehicle gave the viewer an opportunity to experience the Peugeot 2008 SUV from all perspectives as Jamie focused your attention on specific detailing.

    Outcome
    The Peugeot 360 video was shown to over 2,000 dealership staff as part of a training week held at the MK Dons arena in Milton Keynes. 40 people at a time experienced what it was like to be chauffeured by Jamie Murray, as the features of the car were put to the test by the doubles champ. VR Specialist’s along with equipment were provided by Virtually Mine to assist throughout the 5 day course.

    VR On Campus With Barclays Bank

    We have been hard at work traversing the UK and visiting university campuses with Barclays Bank during their high fliers campaign.

     


     

    In late January we began a campaign assisting Barclays Bank with engagement on campuses across the UK. Barclays' goal was to generate signups on campus and engage students with the latest technologies. 

    14 universities were visited in all and we asked students the brief set by Barclays "How would you change the world around you?". Universities included; Bath, LSE, Leeds, Manchester, Southampton, Exeter and more!

    Students could then draw their ideas in virtual reality using Google Tilt brush and the HTC Vive. Their artwork was captured in static and animated format and posted on the Barclays Graduate Facebook page the following day. The most popular idea, voted by students using Likes and Shares, won £500 to make their idea happen and £500 for their students union. We also had an artist on site who could produce their ideas for a more professional finish. We sourced new and exciting creatives that ranged from graffiti artists to designer makers such as Billie Achilleos

    14 UNIVERSITIES - 4,307 MILES TRAVELED - 4 VR SPECIALISTS
    3 ARTISTS - 100'S OF ENTRIES!

     

    Lady in vr having fun with tilt brush and the htc vive

     

    Virtually Mine proudly supplied all VR equipment, VR Specialists, Artists and it was the debut of our new VR consoles which can be branded from top to bottom.

    The campaign was a complete success. We gathered 100's of pieces of original artwork, exposed 1000's of students to VR for the very first time and engaged with all participants to ensure the campaign went as planned.

     

     

     

    To view all of the competition entries and vote for your favourite, visit the Barclays Graduate Facebook page.

    Don' forget to follow us on Instagram and Twitter for Live updates when we are out and about!

    Hire the HTC Vive today, click here.

    Virtual Reality Schools Workshop

    As part of STEM week we hosted ‘An introduction to VR’ workshop at Townley Grammar School for key stage 2 students.

    The reinvigoration of VR over the past few years and the ongoing development of the technology has led to the emergence of more business and social uses which will ultimately have a huge impact the lives of the generations in and leaving school. Virtually Mine started all those years ago to introduce people to VR, to educate and inspire uses of VR and our workshop does just this.

    We spend 30-50 minutes with groups of students many of whom have never seen Virtual Reality before and have certainly never considered it’s uses outside of theme park rides and gaming.

    What we cover:

  • What is Virtual Reality?
  • Defining the term itself as well as the differences in the various types of content and hardware that students may or may not have seen.

  • How has the technology developed since the 1950’s?
  • Introducing students to the history of Virtual Reality and discussing how quickly the technology has evolved in the last decade - where could it be in five or ten years!?

  • An introduction to VR 360 degree video experience for the students
  • We provide students with the opportunity to try a VR headset to view some 360 degree videos. This feeds students inspiration for our final segment.

  • How could VR be used in education / the workplace / in our social lives?
  • An open discussion about how Virtual Reality applications and 360 video content could be used in the various aspects of our lives. We provide examples as well as encourage students to come up with their own and discuss the impact their examples might have on society.

    The workshop is a relaxed but exciting open discussion which allows students to explore the opportunities that VR has to offer them in their future. Whether our session is purely educational, or whether it inspires a student to step into complementary subjects leading to a career in a VR related industry we love doing them and have seen an encouraging response every time we visit a new school.

    Would your school like to host a Virtual Reality workshop with Virtually Mine? Get in touch on info@virtuallymine.co.uk or 0203 189 1676

    Vauxhall 360 Health and Safety Week

    We produced content for Vauxhall's Luton plant for their health and safety week in November 2017. The plant employs over 1,400 people operating in what can be dangerous areas if people aren't aware of possible H&S hazards.

    • 5 scenarios

    • 5 days

    • 1,400 employees

    What we did - Pre-event

    We provided storyboards to the Vauxhall team that were created specifically for the production of 360 images and videos. We then visited the Luton plant to capture 360 images of the 5 different scenarios. These scenarios were staged to include various hazards for the users to spot, such as; people on their phone while driving, incorrect protective clothing, standing in a hazardous areas and so on.

    Once all images had been captured they were edited to remove any irrelevant objects such as the tripod and photographer. Graphics were also overlaid to illustrate people speeding in the car park.

    What we did - During event

    We welcomed the Vauxhall staff in groups of 15 to put on the headsets and experience each scenario for a limited time. They then had to mark down on an image where they saw the H&S hazards. All 15 headsets were synchronised so each user saw exactly the same image at the same time on our command. 

    The session concluded with a member of the H&S team using a touch screen monitor to pan around the 360 images and point out the hazards within the space. At the end of each session all equipment was cleaned and prepared ready for the next group. 

    Virtually Mine provided all content, tech, assistance and networking solutions throughout the 5 days.

    Result

    It was a very productive 5 days at Vauxhall. We saw over 1,400 employees for many of which it was their first VR experience, some of which had never seen some divisions of the plant featured. All were educated on typical and not so typical H&S hazards and because it was a virtual, participants could cover more ground in 10 minutes than they could do in 45 minutes.

    The ability to transport groups of people to different scenarios virtually meant time was saved and there was less downtime for Vauxhall Luton during this important week of health and safety.