Land Rover Explore phone
Create an experience for a training roadshow that educates and excites participants about the Land Rover Explore Outdoor Phone.
What we did
A thrilling three and a half minute 360 video that eloquently displayed the unique selling points of the phone was created. With direction from the client the storyboard consisted of a mountain bike rider cutting and carving their way through a forest setting with the phone mounted to the handle bars. Timely animated notes appeared highlighting a feature being used by the rider. Participants mounted the same bike setup as in the video and were able to pedal along with the rider creating a truly immersive experience.
The USP’s we’re revisited by the participants as they made their way across an augmented reality display. When the participant hovered the Land Rover Explore phone over a hotspot on the wall it launched various videos clips of Adventurer Jamie Ramsey demonstrating the Land Rover Explores unique selling points.
Our VR Specialist joined the Land Rover BA’s and toured EE call centres across the UK and Ireland with the two experiences over the course of three weeks. Successfully educating call centre staff about the phone and it’s features ahead of selling it to customers. EE are now not only well educated about the phone, but they’re excited by it having experienced first what it can do.