We were approached by RPM Ltd to supply and service their virtual reality needs for their client, Fosters, an official partner of the England and Wales Cricket Board (ECB). They wished to create an experience that allowed ASDA shoppers to try their hand at cricket in store, but in the safety of virtual reality.
24 ASDA locations serviced
180,000 eyeballs attracted
What we did - Pre-event
We tested the latest VR cricket experiences that could be used easily by those new to the technology. The cricket game needed to be straightforward, enjoyable and have the option to brand. A game titled Balls! Virtual Reality Cricket was chosen due to it's ease of use and enjoyable gameplay. We then put together a kit list and supplied all the tech that was required at each site. We then began training our VR Specialists on best practices when dealing with the customer in this unique situation. We also briefed them on how Fosters would like to be represented and how to operate the busy space safely and effectively.
We provided branded TV units built for purpose. The units housed all of the equipment required including; the monitor, PC, power and created spaces to hang the HTC Vive headset and controllers when not in use.
Due to the number of stores being attended, we dedicated VR Specialist's to the North and South to best service the ASDA stores located around the the country.
The vans were loaded and then began our tour of the UK.
What we did - During-event
Over the course of three weeks VR Specialists visited 24 ASDA stores. They transported all of the equipment used at each store, setup, ran risk assessments and encouraged ASDA customers to try their hand at cricket in virtual reality with great success.
We liaised with store Managers to secure the best space which ensured the highest footfall and most engagement at each location. Product placement was critical and we made sure Foster's products were near by to encourage players of legal age to purchase the product.
Each player was greeted by our team members, briefed with health and safety instructions and shown how to use the game. Once in the swing of things, players needed little encouragement hit the ball for 6 and accrue the highest score for bragging rights. Players ranged from 18 - 80, both male and female and for many, if not all, this was their first opportunity to use any form of virtual reality.
The campaign was a great success. We helped expose 10,000's of ASDA customers to Fosters involvement with the ECB. Players from all backgrounds got involved and were 'bowled over' by the realism of the technology and left with a smile on their face and crate of Fosters cradled in their arms.