Taste it, smell it, touch it
If you are familiar with Ernest Clines virtual reality masterpiece, Ready player One. Then you’ll be familiar with some of the futuristic 4D technology Wade Watts acquires near the end of the book, such as the moving floor space, virtual reality googles and the smell towers.
A booth (Teleporter) which simulates an environments smells, wind and heat - along with the Oculus Rift - are traveling a series of Marriott hotels to teleport its guests to a number of locations including London and Hawaii all in 100 seconds.
“Marriott needed to build credibility with younger travelers,
“We wanted something more immersive, more experiential, that helps people connect with that feeling of what travel is really about.”
Michael Dail, the company’s VP of global brand marketing when speaking to Wired.
This is a great example of what we want to see for the future of VR. Not just sight and sounds but smells, movement, tastes and haptic feedback.
We will be able to have meetings around the world and experience the sensations our colleagues and friends are having wherever they are, further connecting us.
Check out the video below for the making of the 'Teleporter'.