We’ve serviced hundreds of events over the years; exhibitions, conferences, product launches and movie premieres are just a few examples and whilst they were all unique in their purpose, every event we’ve serviced had one thing in common - a lot of people we’re very excited to experience VR.
Having VR at an event is a sure fire way of creating a buzz, drawing a crowd and creating opportunities to interact with people you’d otherwise struggle to attract with. Particularly at trade events and exhibitions where there’s a sea of stands all flaunting classic event giveaways like pens and sweets, offering something unique like VR draws delegates away from competitors.
Leverage the crowd
Now that you have everyone’s attention and you’re offering an awesome VR experience, it’s time to start thinking about how you’re going to leverage that situation. How will you continue the engagement after that initial interaction and convert the hundreds of VR users you have into business opportunities?
Virtually Mine now offer a data capture solution that not only enables you to collate information about those you interact with, but also filter those interactions into marketing automations and CRMs.
Beautifully simple, easy to use and fully customisable data capture forms allow for mobile data capture on both IOS and Android devices online and offline. The app also offers Business Card and Attendee Badge Scanners to accelerate the process. Whether it’s a one off event or a series of events across the year, the lead capture solution ensures you’re maximising the return on exhibiting.
Get in touch today for further details about how we can integrate data capture into your VR package.
You've sunk your hard earned cash into an awesome gaming rig and the Oculus Rift and now you've run out of cash to buy any games!
Fear not! we have put together a list of incredible VR experiences (IMO) you can download now without spending a signal penny more. All of the below experiences are free to download as soon as you've logged into your Oculus account and you've picked up your Touch controllers.
Oculus Medium is an incredible application and makes 3D modelling accessible. Gone are the days of complicated menus. Medium's intuitiveness enables you to add and waste as if you are working with a ball of floating clay. You can then paint and export your model to be used in other applications or print in 3D! Check out this post when we sculpted in VR and printed in 3D at a TED talk.
Jaunt has a massive library of cinematic 360 video experiences ranging from documentaries to extreme sports clips, concerts and mini movies. There is so much high quality content on the platform it will keep you entertained for hours.
Recently released; this competitive online game launched alongside the Lone Echo story, plays out like a anti gravity game of Ultimate Frisbee with obstacles in space. Punch to stun your opponents and use the obstacles and wrist rockets to manoeuvre. Fling the disc into the goal to gain points and dominate. There's even a tournament that you can enter your team into to win £$€!
Look down upon the world like a Godly gamer and fly across continents in seconds. Hours can be spent exploring the planet we call Earth. Key locations have been mapped and high resolution models put in place. This gives you the unique opportunity to fly through cities like London and natural wonders like the Grand Canyon.
Rec Room is brilliant fun with various games such as paintball and disc golf. The game is well supported and there are always people playing and socialising. There have been a series of adventures released that let you team up with friends (or future friends) and work together to battle through troll infested lands or laser fuelled space battles. We've invested hours here and I'm sure we'll invest many more!
We were approached by RPM Ltd to supply and service their virtual reality needs for their client, Fosters, an official partner of the England and Wales Cricket Board (ECB). They wished to create an experience that allowed ASDA shoppers to try their hand at cricket in store, but in the safety of virtual reality.
24 ASDA locations serviced
180,000 eyeballs attracted
What we did - Pre-event
We tested the latest VR cricket experiences that could be used easily by those new to the technology. The cricket game needed to be straightforward, enjoyable and have the option to brand. A game titled Balls! Virtual Reality Cricket was chosen due to it's ease of use and enjoyable gameplay. We then put together a kit list and supplied all the tech that was required at each site. We then began training our VR Specialists on best practices when dealing with the customer in this unique situation. We also briefed them on how Fosters would like to be represented and how to operate the busy space safely and effectively.
We provided branded TV units built for purpose. The units housed all of the equipment required including; the monitor, PC, power and created spaces to hang the HTC Vive headset and controllers when not in use.
Due to the number of stores being attended, we dedicated VR Specialist's to the North and South to best service the ASDA stores located around the the country.
The vans were loaded and then began our tour of the UK.
What we did - During-event
Over the course of three weeks VR Specialists visited 24 ASDA stores. They transported all of the equipment used at each store, setup, ran risk assessments and encouraged ASDA customers to try their hand at cricket in virtual reality with great success.
We liaised with store Managers to secure the best space which ensured the highest footfall and most engagement at each location. Product placement was critical and we made sure Foster's products were near by to encourage players of legal age to purchase the product.
Each player was greeted by our team members, briefed with health and safety instructions and shown how to use the game. Once in the swing of things, players needed little encouragement hit the ball for 6 and accrue the highest score for bragging rights. Players ranged from 18 - 80, both male and female and for many, if not all, this was their first opportunity to use any form of virtual reality.
The campaign was a great success. We helped expose 10,000's of ASDA customers to Fosters involvement with the ECB. Players from all backgrounds got involved and were 'bowled over' by the realism of the technology and left with a smile on their face and crate of Fosters cradled in their arms.
Deciding to host a VR experience or showcase some 360 content at an event is an easy decision but choosing what experience or content to use is always tough. Everyday we’re seeing awesome content being released and clients are often stumped when trying to pick just one or two pieces to use.
To help you choose we’ve put together a series of blogs showcasing some of the most viewed, most played and most exciting games and experiences available. We’re kicking things off with the most viewed 360 experiences on Youtube.
If you’re looking to create your own content just get in touch to discuss your options, virtually Mine can facilitate a range of 360/VR content. Visit our content page for some examples by clicking here.
1) Clash of Clans: Hog Rider 360
Views as of 22/08/17: 54,627,730
Experience the Clash world through the eyes of the Hog Rider. Bound through the woods, and into battle with your fellow Hog Riders. Attack an enemy village and attack mortars, teslas and cannons with your awesome hammer. Look out for Spring Traps, as you might end up in the Arena! Gahhhhhh... Giant Skeletons!!
2) Mega Coaster: Get ready for the Drop
Views as of 22/08/17: 33,796,801
Strap in for the ride of a lifetime on a twisting steel behemoth of fun. This scream machine will push you into the back of your seat over 4,000 feet of track, with a half dozen inversions and speeds topping out over 60 miles an hour. This ride will feel more real than ever, save for the part where you have to wait in line.
3) Great White Sharks - Close encounter on Amazing Virtual dive
Views as of 22/08/17: 22, 812, 393
The Great White Shark, one of the most infamous and mysterious predators on the planet. Watch our 360 3D Virtual Reality adventure, created in CGI, as you see Great Whites closer than you've ever been able to before and then register on www.curiscope.com to find out more.
4) Travel to Dubai in 360 - World’s Greatest Cities - Visit dubai
Views as of 22/08/17: 20, 600, 030
Watch as one of the world’s greatest cities unfolds before your eyes in this evocative experience. Just scroll to stroll through a whole day’s worth of Dubai’s best-loved spots and be intrigued by constantly shifting views of the innovative city. To know more watch this video.
5) Avicii - Waiting for Love
Views as of 22/08/17: 18,400,749
Waiting for Love is the first music video filmed with Google's new Jump platform, using its official Jump camera rig. Experience this video in VR when Jump comes to YouTube shortly!
6) MythBusters: Shark Shipwreck
Views as of 22/08/17: 15,495,751
Explore the sunken wreckage of the Ray of Hope with the MythBusters in Virtual Reality.
7) Colgate Experiencia (Spanish video)
Views as of 22/08/17: 14,003,280
Immersive video for Oculus promoting “Colgate Tuck”. Shot with 12 cameras and 3D animations.
8) [Extreme] RollerCoaster at Seoul Grand Park
Views as of 22/08/17: 13,964,026
Let's look at Seoul National Park Extreme Roller Coaster 360! Get the app and see it in VR again!
9) Five Nights at Freddies
Views as of 22/08/18: 13,598,913
Find Freddy before he finds you!
10) The Conjuring 2 - Experience Enfield VR
Views as of 22/08/17: 10,979,695
The supernatural thriller brings to the screen another real case from the files of renowned demonologists Ed and Lorraine Warren. Reprising their roles, Oscar nominee Vera Farmiga and Patrick Wilson star as Lorraine and Ed Warren, who, in one of their most terrifying paranormal investigations, travel to north London to help a single mother raising four children alone in a house plagued by malicious spirits.
360 degree video is all over Facebook and seems to be the go to marketing tool for the film industry on social media, check out some stats we collated here. But what exactly is 360 degree video?
An example of an equirectangular image
Top, bottom, left and right
360 degree video is quite literally that; It's video footage which can be viewed in every direction. When viewing on a monitor you can use your cursor to drag the screen and look around; top, bottom, left and right, wherever you want.
An example of a 360 camera rig using GoPro's
When viewed inside a virtual reality headset, the media puts you at the centre of the video, giving you the opportunity to look in every direction and feel part of the action.
It's shot using various method but most commonly using several cameras pointing in different directions. The media is stitched together - which is the laborious part - sound is dubbed in or borrowed from the film and the project is then exported as an equirectangular image. The media is then wrapped around the user when viewed using software which recognises this format.
Gear VR showing 360 degree films at Raindance Film Festival 2016
It's not virtual reality
Even though you can view 360 degree video on a head mounted display does not mean that it's virtual reality. VR allows you to interact with a computer simulation, 360 video is a film with no interaction. Check out our post 'What is virtual reality?'
360 degree video is the first experience that many people believe to be VR and although it's not, it's still a great first in for the technology and if that get's people interested what more could you want?
Do you need a 360 video creating for your organisation? Then head over to our content page click here.